IDC, commissioned by Microsoft · Jan 1, 2026 · Survey data

The Business Opportunity of AI

The source of the "$3.70 return per dollar spent" figure that circulates across the category, usually stripped of attribution. A survey of 2,000 enterprises, sponsored by a vendor with a direct stake in the answer — read the multiple, but reconcile it against your own invoice before citing it.

Last checked Jan 1, 2026