Wharton / GBK Collective · Nov 1, 2025 · Survey data

2025 AI Adoption Report

A third-year cross-sectional enterprise study with a formal ROI methodology, benchmarked across function and company size — more academically grounded than most vendor-run surveys.

AdoptionMarket data

82% of enterprise leaders now report positive ROI on generative AI investment.

Wharton / GBK, 2025

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Last checked Nov 1, 2025